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MKTG 321: PRINCIPLES OF MARKETING

(F,S) This course introduces marketing as a functional area of business. It discusses the movement of goods and services from producer to consumer while examining the elements of the marketing mix (product, price, place, and promotion). The global, ethical, and legal issues found in the marketing environment will also be studied. Prerequisite: BUAD 151.

Prerequisites: BUAD151
Hours
3