MKTG 370: ADVERTISING

(S) This course provides an overview of the social, economic, and marketing environmentin which advertising functions. This course will provide an in-depth coverage of advertising activities as they relate to consumer-driven mass media marketing activities. The course will focus on advertising planning and management as well as media strategies available to organizations. Prerequisite: MKTG 321 or permission of instructor.

Prerequisites: MKTG321
Hours
3
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