MKTG 374: MULTINATIONAL MARKETING STRATEGIES

(S) Ths course provides student with an understanding of international and multinational marketing strategies. In the course, students will discuss the movement of goods and services from producer to consumer in today's global marketplace while examining the elements of the marketing mix (product, price, place, and promotion). The global, ethical, and legal issues found in the international marketing environment will also be studied. Prerequisites: MKTG 321, BUAD 151.

Prerequisites: BUAD151
Hours
3