MKTG 378: MARKETING TECHN & THEORY FOR INDIVI

(F) This course is designed to familiarize students with the principles, concepts and terminology of personal selling as well as planning and implementation of personal selling activities. Students will learn the importance of understanding the product, the art of persuasion, how to develop a sales presentation and how to overcome objections and close a sale. Prerequisite: MKTG 321

Hours
3