MKTG 400: MARKETING MANAGEMENT

(S) This is a capstone course. It examines the marketing management process and the role it plays as a bridge between buyers and sellers. The role of marketing managers as they develop, price, distribute, and promote goods and services is discussed. The use of marketing to solve business problems and achieve strategic goals is emphasized. Prerequisite: MKTG 321, MGMT 352.

Prerequisites: MKTG321 and MGMT352
Hours
3
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