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(F) This course responds to the increasing need for cooperative skills in projects, concurrent design and engineering, interdepartmental committees, quality circles, self-managed work teams, and relationship selling. Areas to be covered include: small group dynamics; team building; cohesiveness; trust; power; role constraints; facilitative communication; and conflict resolution. Teams will perform in simulated work environments and analyze cases. Prerequisites: MGMT 352.

Prerequisites: MGMT352
Hours
3

(S) This course studies the lives and legacies of various noteworthy leaders throughout history and today. We take an in-depth look at how each leader's character, personality, style, virtues, strengths, and weaknesses played a role in his or her leadership effectiveness, using applicable leadership theories and models to explain concepts. We examine the selected leaders' decisions, behaviors, and relationships, analyzing how they influenced others, impacted their organizations and society, and achieved results. Understanding the personal and professional challenges and struggles that leaders have faced and overcome can teach and inspire us to learn from their examples. We will discover how leaders are courageous, resilient, self-confident, servants to others, collaborators, and deliberators. We further explore how leaders emerge, and the cultural, historical, societal, and organizational forces that shape a leader's development.

Hours
3

(F,S) This course introduces marketing as a functional area of business. It discusses the movement of goods and services from producer to consumer while examining the elements of the marketing mix (product, price, place, and promotion). The global, ethical, and legal issues found in the marketing environment will also be studied. Prerequisite: BUAD 151.

Prerequisites: BUAD151
Hours
3

(S) A study of the factors and principles that govern behavior and decision making patterns in the consumer marketplace. Students will study behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products, services and ideas. Prerequisite: MKTG 321. (Odd years only)

Prerequisites: MKTG321
Hours
3

(S) This course provides an overview of the social, economic, and marketing environmentin which advertising functions. This course will provide an in-depth coverage of advertising activities as they relate to consumer-driven mass media marketing activities. The course will focus on advertising planning and management as well as media strategies available to organizations. Prerequisite: MKTG 321 or permission of instructor.

Prerequisites: MKTG321
Hours
3

(F) This course provides a broad understanding of the various elements of an integrated marketing communications program, with a concentration on the role of public relations. Prerequisite: MKTG 321 or permission of instructor.

Prerequisites: MKTG321
Hours
3

(S) Ths course provides student with an understanding of international and multinational marketing strategies. In the course, students will discuss the movement of goods and services from producer to consumer in today's global marketplace while examining the elements of the marketing mix (product, price, place, and promotion). The global, ethical, and legal issues found in the international marketing environment will also be studied. Prerequisites: MKTG 321, BUAD 151.

Prerequisites: BUAD151
Hours
3

(F) This course is designed to familiarize students with the principles, concepts and terminology of personal selling as well as planning and implementation of personal selling activities. Students will learn the importance of understanding the product, the art of persuasion, how to develop a sales presentation and how to overcome objections and close a sale. Prerequisite: MKTG 321

Hours
3

(S) This is a capstone course. It examines the marketing management process and the role it plays as a bridge between buyers and sellers. The role of marketing managers as they develop, price, distribute, and promote goods and services is discussed. The use of marketing to solve business problems and achieve strategic goals is emphasized. Prerequisite: MKTG 321, MGMT 352.

Prerequisites: MKTG321 and MGMT352
Hours
3

(F) A study of the broad field of logistics. A major emphasis will be the nature of distribution and handling of materials in domestic and international markets. A systems approach to transportation, warehousing, material handliing, packaging, customer service, and procurement will be studied, as it impacts the basic functions of business. Prerequisite: MKTG 321

Hours
3

An advanced course of selected topics of interest in the field of Marketing. Prerequisite: Business major/minor with junior or senior standing and 21 credit hours in business.

Hours
3

(on demand) Supervised practical field experience at approved business site is combined with an academic component to strengthen the student's theoretical background. To be considered for a placement the student has attained Junior or Senior status with 15 hours of Union College Department of Business courses completed and a Department of Business GPA of 3.0, and approval of Department Chair. Students may earn up to a maximum of 6 credit hours for successful performance. Course will be taken on a credit/fail basis only.

Hours
0

(on demand) An advanced course of selected topics of interest in the field of Marketing.

Hours
3

(F) Development of leadership and problem solving abilities; examination of leadership style, counseling, and team building; comparison of civilian and military leadership; analysis of the constitutional and historical basis for the U.S. Army.

Hours
2

(S) Study theories, principles, techniques, and fundamentals of map reading and their application. Classes are systematically arranged to promote student participation in group leadership development and problem solving techniques.

Hours
2

(F) Introduction to intermediate leadership and management, emphasizing individual leader techniques and basic soldier skills such as first aid, map reading, and drill and ceremony. Prerequisites: MLSC 101 and 102.

Prerequisites: MLSC101 and MLSC102
Hours
2

(S) Develops intermediate leadership abilities by introduction to small unit and squad operations and tactics. Individual military skill areas include training in advanced map reading, communication equipment and tasks, enhanced drill and ceremonies, and individual weapon fundamentals. This course is designed to prepare the motivated and dedicated student for the challenges of the ROTC Advanced Course. Prerequisite: MLSC 201.

Prerequisites: MLSC201
Hours
2

(Summer only) Introduces Military Science in a comprehensive summer field course designed to be taken in lieu of MLSC 101, 102, 201, 203. This course emphasizes practical field application and leadership development. The camp is held at Fort Knox. No military obligation.

Hours
3

(F) Introduction of advanced leadership and management, emphasizing the branches of the Army, communications systems, and equipment. Defines principles of leadership and develops leadership through practical application as a leader in field training and physical conditioning. Prerequisite: completion of all basic courses 100-200 level.

Prerequisites: MLSC101 and MLSC102 and MLSC201 and MLSC202, or MLSC210
Hours
3

S) Develops leadership and management ability and military skills in military communications, weapons, and tactics. Develops leadership and command presence through student presentations and practical application as a leader in field training and physical conditioning. Prerequisite: completion of all basic courses 100-200 level.

Prerequisites: MLSC101 and MLSC102 and MLSC201 and MLSC202, or MLSC210
Hours
3

(S) Examines U.S. military history from pre-Revolutionary times to post-Vietnam; defines the principles of war; discusses political-military interactions; develops leadership through group contribution in case studies which apply the principles of war to historical periods. Prerequisite: completion of all basic courses 100-200 level.

Prerequisites: MLSC101 and MLSC102 and MLSC201 and MLSC202, or MLSC210
Hours
3

(Sum only) Refines student leadership and teamwork building skills through intensive practical application, rotating leader/command experience involving problem analysis, decision-making, and troop leading both garrison and field environments. Held at Fort Lewis, Washington. Prerequisite: MLSC 301, 302.

Prerequisites: MLSC301 and MLSC302
Hours
6

(Sum only) Students assigned to leadership positions with active Army units for 3-4 weeks. Students are paid and receive a written evaluation for their leadership performance and potential and must complete an action report upon return. May only be taken once. Prerequisite: MLSC 301, 302, Enrolled in 310.

Prerequisites: MLSC301 and MLSC302 Corequisites: MLSC310
Hours
3

(F) Study of the military justice system, battalion staff organization, administrative/logistical management, army training management, and financial readiness. Hands-on application of army writing style, military briefing techniques, time management, and the problem solving process. Prerequisite: completion of all basic courses 100-200 level.

Prerequisites: MLSC101 and MLSC102 and MLSC201 and MLSC202 and MLSC210
Hours
3

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