(S) Differential equations of first order and first degree, differential equations of first order and higher degree, differential operators and linear differential equations, reduction of order. Prerequisite: MATH 242. (on demand)
A study from a historical and theoretical viewpoint of topics in mathematics taught in elementary grades. Number systems, number theory, real numbers, logic, geometry, probability and statistics. Credit not granted to students who have completed both MATH 203 and 204.
An active involvement in laboratory/hands-on experiences with multibase blocks, Cuisenaire rods, fraction squares and bars, geoboards, Power Solids, etc. All topics are taught using concrete material to develop concepts. Topics: probability, space and dimensionality, measurement, structure, procedures, change, number and technology.
(F) This course introduces and presents an overview of leadership using a three-pronged approach: (1) survey of leadership theory, research, and practices, (2) application of leadership concepts through critical thinking and examples, and (3) development of leadership skills and abilities> Prerequisite: MGMT 352.
(S) This course focuses on leadership development, with the goal of improving personal and interpersonal excellence. It is based upon the premise that leadership effectiveness begins with human effectiveness. Students grow in self-awareness, identifying their leadership strengths and areas for improvement. Experiential exercises and group activities provide opportunities to learn and practice leadership skills with others. Students chart a course for change and development by creating a personal mission statement, goals, and action plan.
(S) This course introduces management and leadership as a functional area of business, including the development of organizational plans, policies, and procedures and provides exposure to basic theoretical developments in management and leadership thought. Research and theoretical analysis associated with management activities of an organization in the global and ethical environments will be studied. management and leadership analysis will be presented in written and oral communication media. Prerequisite: BUAD 151 or permission of professor.
(F) Using a system-process model, this course discusses the various subsystems (recruitment, selection, compensation, task specification, etc.) which fall under the responsibility of the HRM function. The sybsystems are designed to provide for the efficient and effective utilization of human resources in business concerns. Prerequisite: MGMT 352.
(S) This course utilizes the systems approach to study quality, process, capacity, inventory, and workforce to analyze and solve both production and solve both production and service enterprise problems. Topics include product management and control, process flow analysis, environment layout, forecasting, materials requirements planning, and performance improvement. Prerequisite: MGMT 352.
(F) This course responds to the increasing need for cooperative skills in projects, concurrent design and engineering, interdepartmental committees, quality circles, self-managed work teams, and relationship selling. Areas to be covered include: small group dynamics; team building; cohesiveness; trust; power; role constraints; facilitative communication; and conflict resolution. Teams will perform in simulated work environments and analyze cases. Prerequisites: MGMT 352.
(S) This course studies the lives and legacies of various noteworthy leaders throughout history and today. We take an in-depth look at how each leader's character, personality, style, virtues, strengths, and weaknesses played a role in his or her leadership effectiveness, using applicable leadership theories and models to explain concepts. We examine the selected leaders' decisions, behaviors, and relationships, analyzing how they influenced others, impacted their organizations and society, and achieved results. Understanding the personal and professional challenges and struggles that leaders have faced and overcome can teach and inspire us to learn from their examples. We will discover how leaders are courageous, resilient, self-confident, servants to others, collaborators, and deliberators. We further explore how leaders emerge, and the cultural, historical, societal, and organizational forces that shape a leader's development.
(F,S) This course introduces marketing as a functional area of business. It discusses the movement of goods and services from producer to consumer while examining the elements of the marketing mix (product, price, place, and promotion). The global, ethical, and legal issues found in the marketing environment will also be studied. Prerequisite: BUAD 151.
(S) A study of the factors and principles that govern behavior and decision making patterns in the consumer marketplace. Students will study behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products, services and ideas. Prerequisite: MKTG 321. (Odd years only)
(S) This course provides an overview of the social, economic, and marketing environmentin which advertising functions. This course will provide an in-depth coverage of advertising activities as they relate to consumer-driven mass media marketing activities. The course will focus on advertising planning and management as well as media strategies available to organizations. Prerequisite: MKTG 321 or permission of instructor.
(F) This course provides a broad understanding of the various elements of an integrated marketing communications program, with a concentration on the role of public relations. Prerequisite: MKTG 321 or permission of instructor.
(S) Ths course provides student with an understanding of international and multinational marketing strategies. In the course, students will discuss the movement of goods and services from producer to consumer in today's global marketplace while examining the elements of the marketing mix (product, price, place, and promotion). The global, ethical, and legal issues found in the international marketing environment will also be studied. Prerequisites: MKTG 321, BUAD 151.
(F) This course is designed to familiarize students with the principles, concepts and terminology of personal selling as well as planning and implementation of personal selling activities. Students will learn the importance of understanding the product, the art of persuasion, how to develop a sales presentation and how to overcome objections and close a sale. Prerequisite: MKTG 321
(S) This is a capstone course. It examines the marketing management process and the role it plays as a bridge between buyers and sellers. The role of marketing managers as they develop, price, distribute, and promote goods and services is discussed. The use of marketing to solve business problems and achieve strategic goals is emphasized. Prerequisite: MKTG 321, MGMT 352.
(F) A study of the broad field of logistics. A major emphasis will be the nature of distribution and handling of materials in domestic and international markets. A systems approach to transportation, warehousing, material handliing, packaging, customer service, and procurement will be studied, as it impacts the basic functions of business. Prerequisite: MKTG 321
(on demand) Supervised practical field experience at approved business site is combined with an academic component to strengthen the student's theoretical background. To be considered for a placement the student has attained Junior or Senior status with 15 hours of Union College Department of Business courses completed and a Department of Business GPA of 3.0, and approval of Department Chair. Students may earn up to a maximum of 6 credit hours for successful performance. Course will be taken on a credit/fail basis only.
(F) Development of leadership and problem solving abilities; examination of leadership style, counseling, and team building; comparison of civilian and military leadership; analysis of the constitutional and historical basis for the U.S. Army.
(S) Study theories, principles, techniques, and fundamentals of map reading and their application. Classes are systematically arranged to promote student participation in group leadership development and problem solving techniques.