Union College Introduces Stand-Alone Digital Marketing Master's Degree, the First in Kentucky

Published on
September 30, 2019
Student typing at computer

Union College’s Division of Online and Graduate Studies is proud to announce the Master of Science in Digital Marketing and Communications Management (MKTC) program. 

 The Master of Science in Digital Marketing & Communications Management is designed to target the needs of graduate students pursuing Marketing Management education for employment in Marketing across a variety of industries. 

 As Union College continues to expand its graduate programs, they also continue to set themselves apart. The Master of Science in Digital Marketing and Communications Management is currently the only stand-alone digital marketing master’s degree offered in Kentucky.

“I am confident that our Masters in Digital Marketing and Communications Management represents the cutting edge of marketing and communications education in our digital age,” said Dr. David Williams, Dean for the School of Professional and Graduate Studies at Union College.

“The program springs out of Union’s world-class undergraduate program in social media management,” he adds.

 The Union College Master of Science in Digital Marketing & Communications Managementis a 30-hour (10 course) program that follows Union’s standard online course model. Classes are completed on convenient eight-week schedules, and can be completed in less than two years. The Program of coursework includes 12-hours of core management coursework and 18-hours of discipline specific marketing and communications coursework.Courses range from Brand Management to Market Research.

 Union College also offers a 10-course MBA, Master’s in Administration, Master’s in Healthcare Administration, Master’s in Information Systems Management, and Master’s in Athletic Administration programs can be completed in five terms. Union College also offers fully-online undergraduate programs in Business, Management, Law Enforcement, and Substance Abuse Counseling. All of Union College’s online programs are asynchronous and offered in 8-week courses with multiple admission dates throughout the year.

The Master of Science in Digital Marketing & Communications Managementis scheduled to begin in January 2020, with enrollment already open.To learn more about Union’s MKTC program, visit https://www.unionky.edu/graduate.