Required Courses for all Accounting, Business Management, and Marketing Majors | 18 Credit Hours
ACTG 270 Accounting for Managers (3 Credit Hours)
This is an Accounting course for non-majors. It is a study of financial statements without the debits and credits. The study will emphasize analysis and use of financial statements rather than creation of them. This will be more beneficial for managers and investors than a course on bookkeeping.
Or
ACTG 271 Managerial Accounting (3 Credit Hours)
Introduction to analysis and interpretation of accounting data with emphasis on its use by managers in planning operations, controlling activities, and in decision making. ACTG 270 accepted as substitute.
BUAD 151 Business Essentials (3 Credit Hours)
A study of business functions, methods of business operation, types of business ownership, and the role of business organizations in contemporary society. The course covers the organization and role of business in the free enterprise system. The course is designed to provide an overview of the field of business and to provide a framework into which specialized fields may be studied.
BUAD 302 Business Communications (3 Credit Hours)
Methods of mastering writing, research, and presentation skills needed in business. The course emphasizes preparing, organizing, and communicating business information. Also enhances speaking, reading, and listening skills. Prerequisite: BUAD 151.
BUAD 310 Legal Environment of Business (3 Credit Hours)
This course provides a theoretical legal framework within which responsible decisions can be made. The course relates legal principles of the firm’s responsibility to society. The traditional legal environment topics, such as judicial reasoning, administrative law, antitrust law, contracts, torts, agencies, real and personal property, leases, bankruptcy, and business-related laws are discussed.
CIS 241 Intermediate Technology Applications (3 Credit Hours)
An intermediate level of office productivity applications, such as word processing, spreadsheet, presentation, database, and web-page design are presented. Students will gain an in-depth theoretical and practical knowledge of these applications. They will be capable of implementing the knowledge attained in this course to solve business problems. (Formerly COMP 241)
ECON 204 Principles of Microeconomics (3 Credit Hours)
This course will introduce the student to microeconomic theory, including demand and supply analysis, elasticity, the production function, price and output determination, costs of production, pricing and employment of resources, and market structures.
Marketing Major Requirements (30 Additional Credit Hours)
Requires 30 semester hours including:
BUAD 303 Business Statistics (3 Credit Hours)
This course is designed to familiarize basic concepts of statistics and statistical methods used in business. This course aims to equip students with the capability for applying statistical methods and interpreting the meaning of the result. It includes topics such as: organizing and interpreting data; probability; hypothesis testing; correlations and regressions; Chi square and F-distributions; and nonparametric statistics. Prerequisite: MATH 110 or MATH 131.
MGMT 352
Principles of Management (3 Credit Hours)
This course introduces management and leadership as a functional area of business, including the development of organizational plans, policies and procedures, and provides exposure to basic theoretical developments in management and leadership thought. Research and theoretical analysis associated with management activities of an organization in the global and ethical environments will be studied. Management and leadership analysis will be presented in written and oral communication media. Prerequisite: BUAD 151 or permission from instructor.
MKTG 321
Principles of Marketing (3 Credit Hours)
This course introduces marketing as a functional area of business. It discusses the movement of goods and services from producer to consumer while examining the elements of the marketing mix (product, price, place, and promotion). The global, ethical, and legal issues found in the marketing environment will also be studied. Prerequisite: BUAD 151.
MKTG 322
Consumer Behavior (3 Credit Hours)
A study of the factors and principles that govern behavior and decision-making patterns in the consumer marketplace. Students will study behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products, services and ideas. Prerequisite: MKTG 321. Even years only.
MKTG 378
Sales Management (3 Credit Hours)
This course is designed to familiarize students with the principles, concepts, and terminology of personal selling, as well as planning and implementation of personal selling activities. Students will learn the importance of understanding the product, the art of persuasion, how to develop a sales presentation, and how to overcome objections and close a sale. Students will also focus on management of the sales force from recruiting and training to compensation issues. Prerequisite: MKTG 321.
MKTG 400
Marketing Management (3 Credit Hours)
This is the Capstone course for the marketing major. It examines the marketing management process and the role it plays as a bridge between buyers and sellers. The role of marketing managers as they develop, price, distribute, and promote goods and services is discussed. The use of marketing to solve business problems and achieve strategic goals is emphasized. Prerequisites: MKTG 321, MGMT 352.
MKTG 450
Brand Management (3 Credit Hours)
Branding is a fundamental element of competitive marketing strategy. This course addresses the importance of branding and provides strategies and theories for building, leveraging, and defending strong brands. Other topics include the current opportunities and challenges brand managers face.
Select 9 hours from the following:
MKTG 370
Advertising (3 Credit Hours)
This course provides an overview of the social, economic, and marketing environment in which advertising functions. This course will provide an in-depth coverage of advertising activities as they relate to consumer-driven mass media marketing activities. The course will focus on advertising planning and management, as well as media strategies available to organizations. Prerequisite: MKTG 321 or permission from instructor.
MKTG 372
Public Relations (3 Credit Hours)
This course provides a broad understanding of the various elements of an integrated marketing communications program, with a concentration on the role of public relations. Prerequisite: MKTG 321 or permission from instructor.
MKTG 421
Business Logistics (3 Credit Hours)
A study of the broad field of logistics. A major emphasis will be the nature of distribution and handling of materials in domestic and international markets. A systems approach to transportation, warehousing, material handling, packaging, customer service, and procurement will be studied, as it impacts the basic functions of business. Prerequisite: MKTG 321.
MKTG 481
Special Topics in Marketing (3 Credit Hours)
Investigation of selected topics of importance to the marketing of goods, services, and ideas. Students will study rapidly changing areas of marketing which are not part of the regular curriculum. Prerequisites: MKTG 321 or permission from instructor.
MKTG 485
Marketing Internship (3 Credit Hours)
Supervised practical field experience at approved business site is combined with an academic component to strengthen the student’s theoretical background. To be considered for a placement, the student has attained junior or senior standing with 15 hours of completed Union College Department of Business courses, a Department of Business GPA of 3.0, permission from the Marketing instructor, and approval from School Dean. Students work 40 hours for each hour of credit and may earn up to a maximum of six (6) credit hours for successful performance. Course will be taken on a credit/fail basis only.
BUAD 445
Global Business (3 Credit Hours)
A study of the global business practices commonly used throughout the world. This course will focus on functional areas of business and their various applications in a global setting. Prerequisite: BUAD 151.
COMM 443
Social Media III (3 Credit Hours)
Mobile internet usage continues to explode, and it has been predicted that it will overtake desktop internet usage in the next five years. Successful businesses need to understand the current mobile landscape and how to harness the power of mobile marketing to reach key target markets. This survey course will examine how mobile marketing fits into the overall digital and social media strategy. We will investigate geo-marketing, localized marketing, designing for mobile media, mobile websites, mobile advertising, m-commerce and mobile spending, SMS, and mobile apps. Students will develop a creative mobile marketing campaign that integrates with a traditional marketing plan.
