Social Media Management Certificate

Acquire the skills necessary to launch impactful social media campaigns, enhance engagement, and craft an authentic voice for your organization with Union Commonwealth University's Social Media Management Certificate. This program comprises three, 8-week courses for both degree and non-degree seekers. It will be delivered entirely online and incorporates weekly writing assignments that build into the final project. By the time the certificate is complete, students will have an engagement plan, content plan, and a marketing plan created for use.

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Admission Information

A minimum 2.0 GPA is the requirement for admission at Union Commonwealth University.
Curriculum Summary

Social Media Management Certificate Requirements (9 Credit Hours)

Requires 9 semester hours including:

COMM 235 Introduction to Social Media (3 Credit Hours)
Competency in the online arena requires an understanding of the Internet as more than “just another channel” or promotional vehicle. Students are introduced to the history, theory, technology, and uses of social media. Social Media (such as Twitter, Facebook, blogging, etc.) are technologies enabling individuals to create, collaborate, and share messages with audiences of all sizes.

COMM 340 Social Media Publishing Strategies (3 Credit Hours)
Students will understand how to determine a target audience, how to figure out what interests them, and when and how to reach them. Students will navigate around social platforms and know when to use which platform. They will also explore the behavioral and psychological factors that drive social media, how to use social media without spending money to build community and market a brand, and to design effective communication strategies of social networks through storytelling.

COMM 443 Social Media III (3 Credit Hours)
Mobile internet usage continues to explode, and it has been predicted that it will overtake desktop internet usage in the next five years. Successful businesses need to understand the current mobile landscape and how to harness the power of mobile marketing to reach key target markets. This survey course will examine how mobile marketing fits into the overall digital and social media strategy. We will investigate geo-marketing, localized marketing, designing for mobile media, mobile websites, mobile advertising, m-commerce and mobile spending, SMS, and mobile apps. Students will develop a creative mobile marketing campaign that integrates with a traditional marketing plan.