President Marcia Hawkins – From first generation to first in office

Rachel Dorroh • Mar 27, 2024

Marcia Hawkins made history in 2012 when she became the first woman to serve as President of Union College in Barbourville, Kentucky. This wasn’t the first time she had made history, though. Hawkins was also the first in her family to pursue a college education, and she did it while working full-time and caring for her young child.


“Those were tough years,” Hawkins recalls. “I'd get my daughter to daycare in the morning and go to work, then pick her up at the end of the day and take her home to her father. I would cook dinner, get her ready for bath and bed, and then go to class four nights a week, three hours a class.”


Fifteen years after she graduated from high school, Hawkins was finally able to complete her bachelor’s degree. She says the liberal arts education she received – from history and psychology to anthropology, economics, and the arts – transformed her life and prepared her for the next opportunities as they arose. Her newfound love of learning and service, combined with her knack for creative problem-solving, eventually led to leadership positions at Texas Wesleyan University, Botanical Research Institute of Texas, the Texas Independent College Foundation, the National Institute for Technology in Liberal Education, and finally, Union.

“There is no doubt in my mind that my path was intended to prepare me for my work at Union,” she says. “This has been my dream job.”


As Union’s president, Hawkins has developed numerous projects and programs that have made the route to higher education and a rewarding career more direct, accessible, and affordable for others than it was for her.


“If you don't have to spend all that time finding the doors that open here and there, then don't,” she says. “You can start your really good, successful life early on.”

Online & Graduate Programming

Soon after she began at Union, Hawkins saw that introducing online programming would benefit working adults as well as their families. Union’s first program to offer an online option was the RN-to-BSN, which is designed for registered nurses to complete their bachelor’s degree.


“These were people out in the working world, and we just had to face the reality that not everybody can come to campus,” she says, “but everybody who wants to have a college education and can do the work should have the opportunity to do that.”


From there, Hawkins and her team built more and more online and graduate programming to adapt to student needs. This has benefited individuals and communities in southeastern Kentucky while reaching the global community, as well.


“There was a wide world out there that we weren’t reaching, and we could do better,” she says.

U-GRAD

Another early Hawkins innovation is the U-GRAD program. Launched in her first year, it is both a retention incentive for students and a charge to faculty and staff. U-GRAD rewards students who graduate in four years or less with free tuition in their final semester, provided they meet criteria for campus involvement, service hours, and academic performance. 

 

[PHOTO: Hawkins shakes Nijah Smith's hand as she hands him his diploma.]


“Getting these students completed in four years saves them money,” Hawkins says. “There's no reason they shouldn't be able to complete in four years, and some of that is just removing obstacles.”


Part of the U-GRAD initiative involved reviewing class offerings to make sure that courses required for graduation were available when students needed them, she explains. U-GRAD focuses Union employees on collaborating to support student success while building in ways for students to connect with the Union community.


Union College Experience

Around the same time she launched U-GRAD, Hawkins developed the Union College Experience (UCE) program. Inspired by a conversation she had with two football players, she realized students needed more things to do on campus prior to the start of the semester and that a programmed orientation period would have long-lasting benefits for all. 


Initially a grant-funded program, UCE has evolved and expanded over the years. It now includes a long weekend before the freshmen year followed by continued connection with a UCE cohort throughout all four years. Students learn skills to prepare them for college-level academics while bonding with peers and mentors, including upper-level students who continue to support them throughout their first year.


“My focus has always been on educating the whole person,” Hawkins says, noting that caring for social and emotional needs are part of fostering student success.

Union Distinction

Building on and blending these proven programs, Union Distinction is a “four-year pathway to a successful future” as Hawkins describes it. Combining the four-year focus of U-GRAD with the support model of UCE – and driven by Union’s commitment to help students find their vocational calling – Union Distinction is perhaps Hawkins’ most visionary project.


“Everybody has a purpose. They may not necessarily know what it is, but it's there,” Hawkins says.


“What we're trying to do with Union Distinction is really encourage our students to not just tick off courses and get a degree, but really think about what they want to do in life, what they would like their contribution to be and visualize what life after college looks like.”


The first year of Union Distinction is about transitioning into college life. In year two, students identify their interests and talents and discover vocations that match. As juniors, they refine their career and life choices, and as seniors, internships and other real-world experiences help them prepare for life after Union.


“Our goal is that when you leave Union, you are either going to a job, an internship, or graduate school,” Hawkins says. “That's the thing I feel should be our biggest focus – that a student leaves here knowing, or at least having a good idea, of what their life is going to look like and how to get there.”


To further expand affordability, Hawkins also implemented the Union Distinction scholarship, which provides Kentucky students of highest financial need with 100% free tuition. Select students are eligible for loan repayment assistance if they struggle to find a job immediately after graduation.

Union College Boys & Girls Club

Alongside her focus on helping more students to access, afford, and successfully complete college, Hawkins has demonstrated her passion for serving area children, as well. In partnership with the Cawood Ledford Boys & Girls Club of Harlan, which was then the only Kentucky club east of I-75, she opened the Union College Boys & Girls Club in 2017. Since that time, Union’s club has served hundreds of Knox County children in grades K-12 with robust after-school care and summer camps – all at no charge to families.


“We have an obligation to the kids of this county, to make sure that they're healthy and safe, and if they want to go to college, they can,” Hawkins says.


The Club has been so successful that three more sites have been added to serve southeastern Kentucky. All five clubs now fall under the umbrella of the Boys and Girls Clubs of Appalachia


Club programming incorporates education and care for the whole child, which is part of why Hawkins feels so strongly about it. Housed in the Union College Center for Health and Learning, a typical Club day includes a nutritious snack and dinner, homework help, access to recreational activities such as the bike track and indoor pool, and a curriculum designed to develop healthy habits, prevent drug use, and foster a sense of belonging. The summer camps offer enrichment in subject areas such as STEM, the arts, sports, ecology, and business.


[PHOTO: Club kids enjoy an arts & crafts activity.]


Field trips, guest speakers, and a chance for kids to acclimate to being on a college campus are also key components of the Club experience. These early exposures help children become more curious about the world around them, spark their passion for service and learning, and help them feel at home with the idea of pursuing higher education. At the same time, the Club offers Union’s students many real-world learning opportunities through internships and volunteer positions.

Union Commonwealth University

President Hawkins’ dedication to educational access extends to the master’s level, as well. During her 12 years of service, programming and enrollment in this area have grown dramatically, including the addition of an international graduate program in 2021. Union is now a level IV graduate degree granting institution.


To represent this status and more accurately describe the full range of educational opportunities the school now offers, Union’s Board of Trustees approved a resolution in the fall of 2023 to update Union’s official name. After gathering input from a wide variety of stakeholders, the Board announced Union Commonwealth University as the new name in the spring of 2024.


“Of all the names suggested, Union Commonwealth University stood out as accurately defining our mission for the common good of students and community,” Hawkins says. She noted that the new name identifies Union as a “regional institution with a global reach.”

Full Circle

When Hawkins was a senior in high school, her guidance counselor enrolled her in a vocational program, without even discussing college. “My parents didn’t have a lot of money, neither had gone beyond high school, and I was a girl,” she says. “It was just assumed that I wasn’t on that track.”


After decades of diligent work and a view that everything could be a learning opportunity, she amassed the skills and knowledge to not only become the first in her family to pursue college, but also an innovative leader committed to easing that process for others. As President of Union College and Union Commonwealth University, Dr. Hawkins has created many programs that will continue to benefit the campus and community, both local and global, long after her retirement at the end of this school year.


Communications Professor Dr. Christine Marley-Frederick, Union's current longest-serving faculty member, shared this reflection on Hawkins’ time at Union: “From Fanny Speed forward through to today, there have always been strong women guiding Union but never before as president. There is a sense of motherhood - caring and nurturing - about this school, and Marcia embodies this. Throughout our work together, she has maintained a consistent and strong set of ethics based on her faith. She’s always been focused on serving the community, justice for others, and leading with love.”


When asked what advice she would give those considering becoming the first in their family to attend college, Hawkins says:


“Your education journey starts with the first step. Enroll in a class or two. Find your interests and strengthen them. Your knowledge and success will lift up everyone around you. It’s never too late to start.” 

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